Visual identity and logo for Croatia’s leading broadcasting and telecommunications infrastructure company
A complete visual identity system was designed for Odašiljači i veze (OIV), Croatia’s leading digital signals and communications infrastructure company. The project combines contemporary visual language, technological precision, and strong long-term brand recognition.
The process included the creation of a primary logo as the foundation of the visual identity, followed by the development of brand extensions and graphic applications derived from the core symbol. The complete branding system encompassed typography, color systems, visual elements, digital and print applications, as well as corporate communication materials.
The identity was developed to reflect OIV’s role as a national operator of broadcasting and telecommunications infrastructure with more than 90 years of industry tradition and expertise. Special attention was given to creating a flexible and scalable visual system adaptable across websites, social media, presentations, signage, infrastructure environments, and marketing campaigns.
Author of the visual identity and logo for OIV (Odašiljači i veze): Tanja Prlenda Skenderija.
Scope of work included logo design, brand extensions, and development of the complete visual identity
