Visual Identity & Event Branding for Martinis Marchi Summer Party
Martinis Marchi Summer Party - Visual Identity & Event Branding by WARD
WARD is the creative agency behind the visual identity, event branding and custom illustrations for the Martinis Marchi Summer Party, the annual signature event of Martinis Marchi in Maslinica, on the island of Šolta, Croatia.
Across multiple editions, WARD has developed the creative direction and visual language of the event - translating each year's theme into a distinctive identity across illustration, typography, promotional materials, digital communication and event applications.
Building a Visual World, Year After Year
The Martinis Marchi Summer Party is an evolving event with a new theme and atmosphere each year. Martinis Marchi's event archive documents editions including Red O'Clock in 2024, A Summer Night's Dream in 2023, La Dolce Vita in 2022 and earlier thematic editions.
For WARD, the challenge was not simply to design a logo for an annual party, but to create a flexible visual identity system capable of giving every edition its own personality while remaining connected to the Martinis Marchi brand.
The work combines event branding, art direction, graphic design, custom illustration and visual storytelling. Custom Illustration & Art Direction
Illustration is an important part of the Martinis Marchi Summer Party visual language.
Rather than relying exclusively on photography, WARD uses custom illustration to create imagery that is specific to the concept of each edition.
This allows the visual identity to become more expressive, memorable and flexible — connecting the Mediterranean character of Martinis Marchi with the imaginative world of each year's event.
From Invitation to Event Experience
The identity extends across the complete event communication system:
Concept → Art Direction → Illustration → Visual Identity → Invitations → Digital Campaigns → Social Media → Print → Signage → Event Materials
The result is an event brand that exists beyond a single campaign or logo.
It becomes part of the experience itself.
